The Psychology of Colour in UX Design
Whether it’s clothes, cars, or websites, colours have a profound effect on how people feel and behave. Different colours evoke specific emotions and reactions, creating a sense of harmony or dissonance. When a website or application’s colour palette is well-chosen, it enhances the user experience and fosters a sense of comfort and engagement. However, if the colour scheme is inconsistent or jarring, it can feel unsettling, ultimately leading to a negative user experience. Colour choices play a critical role in shaping user perception. From buttons to backgrounds, choosing the right colour palette can significantly influence user behaviour and experience. That’s why it’s crucial to understand the psychology behind colours and how they can enhance or detract from the overall user experience. Colour doesn’t just make things look appealing; it has the power to evoke emotions and drive decisions, even impacting conversion rates. In UX design , colour is far more than a decorative element—i...